Economics of cognitive labor: How generative AI is reshaping writing and thinking?
By Sebaggala Richard
Imagine a tool that not only increases your writing speed by over 50%, but also improves the quality of your work. Recent studies, such as that by Doshi & Hauser (2023), have quantified this ability of generative AI (GenAI) and reported an 8-9% increase in creativity and a 26% improvement in writing quality. However, Lin (2023) points out that integrating GenAI into academic writing accelerates discovery and promotes scholarly diversity, raising concerns about reduced content diversity and potential dependencies. Furthermore, Inie et al. (2023) reflect on how applying GenAI in creative fields leads to a re-evaluation of creativity.
This article explores the transformative potential of GenAI in reshaping cognitive work, particularly in writing and thinking. It argues that GenAI significantly augments cognitive work by serving as an intellectual partner that complements and enhances human creativity and intellectual effort. This development goes beyond mere efficiency and ushers in a new era of cognitive collaboration in which writers and thinkers achieve unprecedented levels of creativity and analytical depth.
Cognitive labor, the mental effort associated with creating and thinking, is a crucial component of the knowledge economy. Economists such as Gary Becker and Richard Florida have emphasized the value of human capital -with cognitive skills being as important as physical labor during the Industrial Revolution. In journalism, academia, and research, fields where integrity and authenticity are paramount- there is a growing discourse on how GenAI could impact these traditional bastions of cognitive labor.
In his essay "Writes and Write-Nots"," Paul Graham articulates a widespread fear: that GenAI, by taking over much of the cognitive work, could hinder the development of critical thinking skills. This could lead to a divide in the economy between those who can engage deeply through writing and those who cannot. However, my experience and new scientific findings paint a more optimistic picture.
Over the past year, my interaction with GenAI has become more aligned with Dan Shipper's view in "Writing as a Way of Thinking," in which GenAI is seen not as undermining the writing process, but as enhancing it. GenAI helps break down the initial barrier of the 'blank page', offers new organizational strategies, and expands the pathways to idea development. GenAI tools such as ChatGPT, Avidnote and others enable the transformation of a raw concept into a well-crafted idea. By facilitating brainstorming with AI and refining thoughts into enriched outcomes, these tools greatly improve the clarity and depth of thought, resulting in a more rigorous and insightful intellectual process.
Furthermore, the economic concept of cognitive labor is critical here, as we explore how GenAI works similarly to the automation of physical labor-reducing the cognitive friction of repetitive tasks and allowing humans to focus on higher-order thinking. This is similar to the 'productivity paradox' in labor economics, where automation increases output without necessarily reducing the need for human expertise.
For authors, researchers, and academics, GenAI offers practical benefits that go beyond pure efficiency. It facilitates the delegation of preparatory or mundane aspects of cognitive tasks, enabling deeper analytical and creative engagement. Given the significant advances in AI technology, the future of cognitive work clearly lies not in obsolescence, but in change.
GenAI is redefining the boundaries of what constitutes creative and intellectual work, propelling the creative economy into a new phase of productivity and innovation. By thoughtfully integrating GenAI into our cognitive endeavors, we are improving our ability to think deeply and perform more complex intellectual work.
As we navigate the evolving landscape of the knowledge economy, it is clear that cognitive work is not disappearing, but adapting. Change is largely determined by the tools we adopt. Generative AI, if used wisely, has the potential to liberate our mental capacities so that we can focus on the most intellectually enriching and valuable parts of our work. This liberation allows for deeper analytical thinking and more creative problem-solving. As this technology advances, it promises to redefine the boundaries of cognitive work and lead the creative economy into a new phase of productivity and innovation. By thoughtfully integrating GenAI into our intellectual endeavors, we are not diminishing our ability to think deeply, we are enhancing it and paving the way for a richer and more complex intellectual landscape. Let us see GenAI not as a threat, but as a transformative ally in our pursuit of knowledge and creativity.